As the Founder and CEO of Attribuly, I lead our mission to revolutionize data analytics for eCommerce brands. With over three years of experience in software and eCommerce, I focus on leveraging Shopify and product management expertise to develop innovative solutions that simplify user behavior analysis and enhance marketing effectiveness, especially in the evolving landscape of privacy policies and AI. Attribuly aims to empower eCommerce merchants with tools for clearer data insights and smarter growth strategies. Through practical solutions and data-driven approaches, we strive to help brands make informed decisions that drive sustainable growth. My commitment is to create products that deliver exceptional value while addressing the unique needs of eCommerce businesses.
Step-by-step POC playbook to quantify server-side events ROAS lift: set iROAS as the KPI, run a device-based holdout, instrument Meta CAPI, TikTok Events API, and Google EC, and monitor daily.
Practical checklist to reconcile Shopify net revenue, GA4 DDA, Meta/TikTok/Google Ads and Klaviyo — UTM standards, event_id dedupe, server-side tracking, dashboards.
Shopify server-side tracking — Build vs Buy comparison (2026). Compare 12–24 month TCO, timelines, compliance, portability and vendor pros/cons (Attribuly, Littledata, Segment).
Step-by-step guide to Shopify server-side tracking: map events, set dedup rules, hash identifiers, and run a 30-day POC to measure CPA/ROAS lift.
A practical beginner’s guide to Shopify cross-device tracking — understand cookie changes, first-party identity, and server-side fixes to restore measurement.
Comprehensive guide on Shopify attribution accuracy iOS 17—diagnostics, pre/post ROAS benchmarks, deterministic vs modeled ratios, and privacy-safe fixes. Read now.
GA4 vs Attribuly — compare multi-touch attribution models, lookback windows (7C vs 7C/1V), view-through handling and validation to pick the right Shopify DTC approach.
Why Meta and TikTok counts differ from Shopify — diagnose windows, UTMs, and server-side gaps and reconcile with a 7-day click / 1-day view Purchase baseline.
Attribuly vs Segment+GA4 and top Shopify attribution tools (2026) — compare CAPI match, server vs browser capture, identity stitching to pick the right tool.
Practical checklist for First‑party data on Shopify: consent storage (Shopify Customer Privacy API), SHA‑256 hashed emails, GA4 Consent Mode, Meta CAPI, retention & DPA review.
Step-by-step 30-day pilot to validate multi-touch attribution: dual-run client vs server, event mapping for Meta/TikTok/Google, ROAS readouts, and success thresholds.
2026 comparison: Multi-touch vs last-click accuracy for DTC brands using Conversion Lift validation. See cohort-by-cohort results, vendor playbooks, and decision tips.
