As the Founder and CEO of Attribuly, I lead our mission to revolutionize data analytics for eCommerce brands. With over three years of experience in software and eCommerce, I focus on leveraging Shopify and product management expertise to develop innovative solutions that simplify user behavior analysis and enhance marketing effectiveness, especially in the evolving landscape of privacy policies and AI. Attribuly aims to empower eCommerce merchants with tools for clearer data insights and smarter growth strategies. Through practical solutions and data-driven approaches, we strive to help brands make informed decisions that drive sustainable growth. My commitment is to create products that deliver exceptional value while addressing the unique needs of eCommerce businesses.
Shopify comparison of Meta CAPI vs Google Enhanced Conversions — EMQ & dedup reliability, 15–20 min quickstart checklists, diagnostics, and scenario-based recommendations.
Downloadable checklist: paid‑social UTM naming, GA4 event requirements, click‑ID persistence, and Klaviyo flow crediting — practical steps to unify ROAS across Meta, TikTok, and Google.
Plain-English beginner guide to server-side tracking for e-commerce—understand Meta CAPI, Google Enhanced Conversions, and a Shopify+Klaviyo walkthrough to recover abandoned carts.
Comprehensive ultimate guide to multi-touch attribution for short-form ads—compare linear, time-decay, position-based, and Shapley with Shopify + GA4 examples. Read now.
Practitioner comparison of Shopify campaign attribution platforms (Attribuly vs Polar, Triple Whale, Elevar, and more). Focus: server-side CAPI/GA4 MP, integrations, privacy, and setup guidance.
Executive FAQ explaining why Shopify ROAS differs from Meta and Google—attribution windows, iOS 17 privacy, quick diagnostics to reconcile reporting.
Practical measurement playbook for performance teams: platform-native lift tests, iROAS, and CLV cohorts to reconcile attribution and scale ad spend.
Practical 30/60/90-day checklist to deploy the Attribuly retargeting stack on Shopify—tracking, Consent Mode v2, Meta & TikTok dedup, Klaviyo flows, SLAs & KPIs.
5 proven retargeting creatives for checkout abandoners (1–7 days) — hooks, CTAs, swipe files and rotation schedules for low‑AOV products. Download templates.
Complete guide to audience segmentation by journey stage — blueprint matrices, CRM tiers, exclusions, frequency caps, and server-side mapping to Meta & TikTok to grow CLV. Get the playbook.
In-depth Attribuly review for Shopify attribution: server-side tracking, multi-touch models, deduplication, and audience sync—how to reduce unattributed orders and align ROAS.
Customer journey retargeting: a cross-channel primer using first-party signals and server-side tracking to fix cross-device breaks and improve attribution.
