As the Founder and CEO of Attribuly, I lead our mission to revolutionize data analytics for eCommerce brands. With over three years of experience in software and eCommerce, I focus on leveraging Shopify and product management expertise to develop innovative solutions that simplify user behavior analysis and enhance marketing effectiveness, especially in the evolving landscape of privacy policies and AI. Attribuly aims to empower eCommerce merchants with tools for clearer data insights and smarter growth strategies. Through practical solutions and data-driven approaches, we strive to help brands make informed decisions that drive sustainable growth. My commitment is to create products that deliver exceptional value while addressing the unique needs of eCommerce businesses.
Definitive 2026 buyer’s guide to Shopify attribution software — compare server-side solutions, dedup strategies, and vendor scorecards to choose the right tool. Read now.
Compare 10 best attribution software for Shopify brands—server-side CAPI, TikTok Events API, Klaviyo sync, and starting prices. Read our 2026 ranked review to pick the right tool.
Step-by-step guide to set up AppLovin ROAS tracking on Shopify—pixel, MMP postbacks, and server-side patterns to capture clicks, map revenue, and reconcile ROAS.
Learn what the Meta Purchase EMQ score (0–10) measures, practitioner benchmarks for good vs excellent, and practical steps to improve Purchase event matching.
Compare internal vs external attribution for Shopify — ROAS truth vs platform signals. Learn about deduplication, refunds, attribution windows, and which approach to use.
What is a good Facebook ads hold rate? Learn the 2026 Shopify benchmarks, formula (ThruPlays ÷ 3s plays), testing gates, and practical fixes.
Step-by-step guide to measure true incrementality of abandoned cart emails—randomized holdouts, contamination control, sample-size planning, and RPR-based analysis.
Practical guide to ecommerce cart incentives that increase AOV without eroding margins—threshold rules, targeted recovery offers, and a testing playbook for merchants.
Step-by-step guide to add a Shopify free shipping bar (cart page & drawer), localize currencies, and measure AOV lift with testing tips.
15-step practical checklist for Shopify abandoned cart recovery—tracking, Shop Pay, email/SMS/push flows, Shopify Flow automation, discount governance, and compliance.
A practical playbook to grow your Shopify email list by capturing anonymous visitors—server-side tracking, Klaviyo wiring, on-site capture tactics, and measurable lift.
Practical GDPR guide for abandoned cart emails in 2026—consent vs legitimate interest, pixels vs server-side tracking, DPIA triggers, transfers, and checklist.
