Ecommerce Attribution, Retargeting & Growth Insights

Insights and tactics to recover revenue, grow audiences, and measure what matters.

Ecommerce Attribution, Retargeting & Growth Insights

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UTM Taxonomy Checklist for Clean Attribution

UTM Taxonomy Checklist for Clean Attribution

Downloadable checklist: paid‑social UTM naming, GA4 event requirements, click‑ID persistence, and Klaviyo flow crediting — practical steps to unify ROAS across Meta, TikTok, and Google.

20 min read